Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

10 social media key trends

Marie Dollé

Digital manager and head of content

Tech Social 01.05.2014 / 10:24

Predicting social media trends - brands take note

As social media monitoring experts, Kantar Media watch social buzz like social hawks! The team is always watching out for trends to fuel their understanding of where the communications industry is leading. Watch the video above to see their predictions of the key trends that brands should take note of for the near future.

1. Channel diversity will continue to grow

The days of one social network fitting everyone's needs are over. Niche networks will continue to grow as users want more of what's of interest to them and the opportunity to share their similarities and experiences.

2. From FOMO to JOMO to…

People aren't quitting social media, they're finding the Joy of Hiding Out (JOHO). While more users move towards platforms where they can limit their online footprint, brands will have to work harder than ever to reach their audience.

3. Unleashing the power of social discovery

Brands will have the opportunity to target their audiences with social discovery apps, predicting what content will be desirable to the user based on social preferences and hyper-local sharing experiences.

4. From brand content to content brands

Brands must shift from creating branded content, focused on the company, to content that is intended primarily for serving audiences - while building trust and long-term relationships.

5. Continued rise of visual social media

The future of social is visual. With the rise of Pinterest and Instagram, visual showcases will do more than text-based tweets and posts.

6. Consumers hungry for 'snackable content'

The key is all about content that is easy to share. Brands and media will re-package existing content in short nuggets of text photos or videos, that can be quickly consumed, understood and shared.

7. Social Media beyond self-promotion

New ways of doing business through investment models like crowdfunding and rise of niche social networks for entrepreneurs. e.g. Go BIG Network, Confoundr, Perfect Business etc.

8. From 'free' to a paid social media era

With all of the big-hitters releasing IPOs social, businesses will have to pay for visibility while media brands will need to demonstrate to shareholders the ability to generate recurring and scaleable revenue.

9. Social media is changing customer relations

Brands will need to leverage social media for customer interaction. According to HubSpot data, '50% of consumers expect to get a response in under two hours.'

10. Social Media use within organisations will spread like wildfire

Email traffic should reduce in favour of social media services like Chatter, Jive and Yammer. This breakout will drastically change how businesses communicate.

Join the conversation on twitter using the hashtag: #KMNITrends.

Source : Kantar Media

Editor's Notes

Journalists, for more information please contact us.

Latest Stories

Kantar Worldpanel confirms that women are following the catwalk and growing their hair… and shampoo sales are dropping as a result.

Supermarket sales have increased in value by 3.1% compared with last year according to the latest grocery market share figures from Kantar Worldpanel.

The latest OS data from Kantar Worldpanel ComTech puts Samsung’s overall share at a three-year high of 38.4%

With the Kantar Pulse, you can see which politicians are being talked about most on Twitter, in real time

A new report from Kantar shows that financial services organisations could be missing a £130bn opportunity – by not winning over women

Related Content