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UK Insights

Social

What do the Facebook news feed changes really mean?

In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?

facebook-news-feed
Gen Z is the generation taking a stand for privacy on social media

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

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Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

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How do brands tell a Scottishness story, when consumers are the authors?

Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.

Scotland flag
Instagram launches a polling feature... where choices are public

The social media platform has added new functionality to add ‘polls’ to Instagram Stories, giving users a new way to engage with content.

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Beauty comes from within(stagram)

Social media micro-trends show how people engage with beauty brands

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From The Archive

Kantar Media’s 10 big social media trends
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Unlocking the power of user generated photos
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Kantar Media tracks UK social buzz about the US presidential election
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But four in ten Brits admit to actively ignoring brands
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Latest Stories

Research from Kantar Worldpanel and Kantar Media shows the trends in wine purchasing… and the types of shoppers in this category.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…

Are people still buying kale and coconut water? Which food and drink fads from the last few years are still alive and well? Kantar Worldpanel has the data.

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

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