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UK Insights

Mobile

Apple OS share drops in UK despite iPhone X release

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android

Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

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Apple back on form with strong iPhone X performance in UK

According to the latest smartphone OS data from Kantar Worldpanel ComTech, Apple achieved its highest share in more than three years in the month of November.

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Later iPhone X release hurts Apple share

The latest smartphone OS data from Kantar Worldpanel ComTech reveals that iOS share fell in key markets

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Raising our voice: what smart speakers mean for brands and consumers

Digital voice assistants are getting more popular, and they are changing how we search, shop… and reach consumers.

Google Home Amazon Echo
From The Archive

Kantar Worldpanel data shows that Apple is losing share in the UK, while Xiaomi enters the European market
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The latest OS data from Kantar Worldpanel ComTech puts Samsung’s overall share at a three-year high of 38.4%
View more

Smartphone sales data from Kantar Worldpanel ComTech
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Smartphone sales data from Kantar Worldpanel ComTech
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Latest Stories

Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

Several experts from across Kantar will be presenting and demonstrating the latest innovations in market research.

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

Homelessness and increasing the number of social homes also seen as important issues for the government to address.

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