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UK Insights

Digital

83% of UK believe smart AI will eventually replace humans at work

The latest Lightspeed research uncovers how we feel about technological advancements, and how they may be impact our lives.

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Great expectations: how technology is driving trust

The new MRS Delphi report features insights from Kantar TNS showing how brands can build trust in a digital age.

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The role of the marketer when buying decisions are delegated to algorithms

Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.

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51% of UK think it will be possible to ‘back up’ our brains

Some of the findings from a Lightspeed survey on our expectations of technology suggest Britain is optimistic about downloading memories as well as cloning humans… but not living forever.

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34% of British consumers are not ready to embrace online customer service

According to Kantar TNS’s latest Connected Life research, brands still have work to do to build trust in digital channels.

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Are British consumers getting more concerned about online privacy?

Kantar TNS’s new Connected Life research shows how consumers feel about connected devices and online content.

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From The Archive

According to Kantar Media, Amazon has had the largest click share in paid search advertising in the UK to date this holiday season.
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Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.
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The Awards, a collaboration between Kantar and data journalist David McCandless, were announced tonight in London.
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Digital voice assistants are getting more popular, and they are changing how we search, shop… and reach consumers.
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Latest Stories

Research from Kantar Worldpanel and Kantar Media shows the trends in wine purchasing… and the types of shoppers in this category.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…

Are people still buying kale and coconut water? Which food and drink fads from the last few years are still alive and well? Kantar Worldpanel has the data.

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

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