Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

Tech

What do the Facebook news feed changes really mean?

In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?

facebook-news-feed
Apple OS share drops in UK despite iPhone X release

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android

mobile_user1900
From algorithms to AI: sea changes in the digital advertising ecosystem in 2018

Annual Media & Digital Predictions from Kantar Millward Brown highlight continued evolutions in branded storytelling, cross-media measurement and ROI.

kmb-predicions
Amazon leads the crowd for holiday paid search advertising in the UK

According to Kantar Media, Amazon has had the largest click share in paid search advertising in the UK to date this holiday season.

amazon-package
Study shows social advertising can lift brand awareness

Social media advertising is a good way to create long-term brand impact, boosting metrics such as brand awareness and association.

thumb-up
Have we reached ‘peak smartphone’?

Young people are finally using their phones less, according to Kantar research. What’s happened?

young-people-peak-smartphone
From The Archive

The latest smartphone OS data from Kantar Worldpanel ComTech shows more growth for Android
View more

According to the latest smartphone OS data from Kantar Worldpanel ComTech, Apple achieved its highest share in more than three years in the month of November.
View more

The latest smartphone OS data from Kantar Worldpanel ComTech reveals that iOS share fell in key markets
View more

Kantar Added Value assessed three Scottish brands to see how people are connecting with their brand and embedding them into their own stories.
View more

Dominic Sunnebo is our mobile expert and his commentary regularly features on TV, radio and onlin…

See full profile

Izzy Pugh is Cultural Insight Director at Kantar Added Value.

See full profile

Jane Ostler joined Kantar Millward Brown in 2015 as Managing Director of Media, Digital and BrandZ,…

See full profile

No Latest Stories