Cookies remember you so we can ensure to give you the best experience possible. By using this website or closing this message, you are agreeing to our cookies and policies

Do not show this message again
UK Insights

E-cigarette use in Britain holds steady

Claire Davies

Former editor and head of content

Health 27.05.2016 / 17:08

  • SAVE
  • Close



    Copy the following code to embed the chart into your web page, Blog or BBS.

Smoking data for World No Tobacco Day

Data from Kantar Media TGI shows the number of British people smoking e-cigarettes is holding steady at 6.93%. This compares to the 2014 figure of 6.77% and is still significantly higher than France (2.89%), Germany (2.47%) and Spain (2.66%).

In August 2015, Public Health England published a review about e-cigarettes, saying that e-cigarettes are 95% safer than cigarettes and are an effective quitting aid. It is expected that e-cigarettes will be regulated as medical products in 2016, so they could be made available by the NHS on prescription.

When we compare e-cigarette usage with regular cigarette usage, it still far less popular. The percentage of people who say they smoke regular cigarettes in the UK stands at 16.5%, down from 17.4% in 2014, 21.1% in 2013 and 22.3% in 2011.

Every year, The World Health Organisation (WHO) marks World No Tobacco Day (WNTD), to "highlight the health risks associated with tobacco use and advocate for effective policies to reduce tobacco consumption." This year the day is on the 31st May 2016, and WHO is calling on countries to get ready for plain packaging of tobacco products. Read more on the WHO website.

Source : Kantar Health

Editor's Notes

The Kantar Media TGI data in the chart above, does not include data for e-cigarette use in 2011. The data is taken from a sample of around 24k people. People are asked 'Do you smoke cigarettes' and 'Do you smoke e-cigarettes.'

Journalists, for more information, for additional data for your story, please contact us.

Latest Stories

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

Data from Kantar Worldpanel shows what is happening in the UK fashion market.

Layering research methods has helped Kantar Health understand the behaviours of an IBS patient – and new potential solutions.

Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

Related Content