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UK Insights

Brands

Why the #LadyCrisps furore is about positioning not product

It’s the targeting that doesn’t make sense when it comes to innovations ‘for her’.

lady crisps
The BrandZ Top 50 Chinese Global Brand Builders know innovation is key

The latest BrandZ report shows that the Chinese brands making the biggest impact outside China are innovating and expanding at an impressive rate.

Shanghai-china-brandz
Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

Piccadilly-Advert
Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

aldi-advert
Authenticity in digital communications

Is brand authenticity all about tone of voice?

communications
From The Archive

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.
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If ‘Made in China’ makes you think of inexpensive, low quality goods, think again.
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Countries whose rating of China increased the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.
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A fascinating day of presentations and conversations on the theme of bravery at the Science Museum in London, sponsored by Kantar.
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Latest Stories

Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

Several experts from across Kantar will be presenting and demonstrating the latest innovations in market research.

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

Homelessness and increasing the number of social homes also seen as important issues for the government to address.

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