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UK Insights

Brands

The most chosen FMCG brands in the UK

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

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BrandZ China: Tencent is still most valuable Chinese brand

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

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Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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6 interesting facts about Chinese brands and consumers

As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.

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A is for awesome adverts: Amazon, Argos and Aldi produce most impactful Christmas ads

2017’s most effective ads combine great storytelling that connects emotionally, with relevant and motivating messaging, says Kantar Millward Brown.

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From The Archive

Lightspeed shows how to design surveys people actually want to take – so you can believe the responses.
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Work with governments has revealed a better approach to new product development that takes societal good into account.
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Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.
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Winners of Kantar’s Information is Beautiful awards showcase powerful data viz as part of BrandZ Italy rankings
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Latest Stories

Research from Kantar Worldpanel and Kantar Media shows the trends in wine purchasing… and the types of shoppers in this category.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

A Lightspeed survey shows that the UK is more likely to watch the service live on 19 May, but men in the US are more excited for this wedding than they were for Wills and Kate…

Are people still buying kale and coconut water? Which food and drink fads from the last few years are still alive and well? Kantar Worldpanel has the data.

Kantar Worldpanel’s 2018 UK Brand Footprint Ranking launches today, showing that top brands make our lives healthier, happier, and easier

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