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UK Insights

Business

The BrandZ Top 50 Chinese Global Brand Builders know innovation is key

The latest BrandZ report shows that the Chinese brands making the biggest impact outside China are innovating and expanding at an impressive rate.

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Two thirds of UK consumers say ads are more intrusive than three years ago

Kantar Millward Brown’s 2018 AdReaction study finds that three quarters also find multimedia campaigns unmemorable.

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Vodafone tops the first BrandZ Top 50 Most Valuable UK Brands

Study highlights ‘innovation gap’ that provides growth opportunities for UK corporations and disruptive start-ups

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'Fake news' reinforces trust in mainstream news brands

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

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Why is Dulux the ‘healthiest’ brand in the UK?

According to the BrandZ Top 50 UK report, Dulux stands out as being extremely ‘healthy’. But why is this?

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Authenticity in digital communications

Is brand authenticity all about tone of voice?

communications
From The Archive

It’s the targeting that doesn’t make sense when it comes to innovations ‘for her’.
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Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.
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As Chinese New Year celebrations are underway, we take a look at our insights around Chinese shopping habits, Chinese brand-building and perceptions from across the world.
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Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.
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Sarah Sanderson is Managing Director of Kantar Media's Custom research unit. 

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Journalists looking for an expert spokesperson to talk about change and future trends should talk …

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Andrew Curry jointly leads the public sector team at The Futures Company, and specialize in future…

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Izzy Pugh is Cultural Insight Director at Kantar Added Value.

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Latest Stories

Kantar Media found that the 2018 BRITs engaged Twitter more successfully than any other broadcast so far this year.

Read a preview of the week ahead, and a review of the previous week, from our global forward planning services.

Several experts from across Kantar will be presenting and demonstrating the latest innovations in market research.

Kantar Media’s report on Social Media Trends for 2018 finds that centennials, those aged under 25 years, are the most protective of their personal data.

Homelessness and increasing the number of social homes also seen as important issues for the government to address.

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